Shopify Features

You may already know of Shopify as an ecommerce platform but that only scratches the surface of what it can do.

It’s arguably the biggest ecommerce platform in the world, helping hundreds of thousands of businesses sell online. At a time when we’re all staying in and buying through our computers, it’s one of the unsung heroes of 2020 helping businesses of all kinds implement ecommerce and keep revenue coming in.

However, while it is well known, in many ways it is also a comparatively unknown entity with stacks of features you might not know about. Here are a few of the best.

Calculating shipping

One of the most difficult things to get right in ecommerce is shipping costs, especially if you’re selling to customers all around the world. Too high and you’ll scare customers away, but too low and you’ll lose more money than you earn on any deal.

Shopify’s real time carrier shipping feature allows you to calculate the exact cost of shipping for each customer based on their location and the size/weight of the package.

This is available in the advanced Shopify plan which is will set you back $299 a month but it will help you maximise your profits by making it easier to identify your optimum price point.  

Data analytics

A crucial, but often under used benefit of ecommerce is the data it helps you collect. Shopify allows you to keep a huge amount of information about your business and your customers. In particular the ability to ask your customers to create accounts allows you to see who is buying what and how they are behaving on the site.

This allows you to build customer profiles which help you analyse your business, spot where you’re going right and wrong as well as tailoring your offers to become more appealing to each customer. For example, by tracking buying history, you may be able to offer recommendations about other products they might be interested in.

For example, if you sell books and a popular author brings out something new, you’d be able to look back through your purchase history and send emails to everyone who had bought their previous work. It’s a great way to unlock new sales, boost customer engagement and get regular buyers spending a little more with you.

Going social

Many businesses are use social media these days. If you’re one of them you can turn your Facebook page into an extension of your shop by integrating it with Shopify. All these sales connect straight to your Shopify account allowing people to buy direct from your Facebook page without being redirected to your website.

This helps to boost your sales because every obstacle you put in between your customers and making a purchase increases the chances that they may bail out. The smoother and more seamless you can make this, the more sales you’ll win.

Abandoned carts

Another big source of lost revenue comes in the shopping cart. Almost 70% of shoppers who place something in a cart leave before making it to the checkout. There may be many reasons for this. Some may have changed their minds at the last minute. Others may have become frustrated with the process.

However, many of them may have simply forgotten, been distracted or intended to come back later. If so, a handy email could remind them.

Using Shopify, you can see a list of customers with abandoned shopping carts. If you upgrade your account, you’ll be able to set an automated email giving them a nudge to go back and complete the purchase. You can still email them through the basic package, but you’ll have to create each email manually which can take up a fair amount of time.

These are just some of the features you can get with Shopify but in truth we’ve hardly scratched the surface of what you can do. With experts on your side, you can use Shopify to do so much more than help you accept payments online.